“Hot spot housing”. O'Neill sponsors cool locations with boarders and surfers to celebrate holidays. You can register yourself via the website to go to a cool place of your choice like to spend your vacation.
These are several concepts/sketches.
Web Lein Bakker at Digital Peppers Partnership
Year: 2000
Client: O’Neill
“Wash your way to ...”. You buy a O'Neill T-shirt, after washing there is a code on the T-shirt. With this code you can visit the campaign website to see if you have a correct code to keep up with the O'Neill travel team to a cool place on earth to go boarding or surfing.
Web Lein Bakker at Digital Peppers Partnership
Year: 2000
Client: O'Neill